Creative Advertising II

Above is a creative point-of-sale ad and a possible impulse buying reminder. Life-size stickers of people were pasted on automatic sliding doors at a mall in Mumbai, India. When someone approaches the doors at the entrance, the doors move apart and it feels like the people on the door are moving away. The person enters to find the message ‘People Move Away When You Have Body Odour’.
 

Please rate the above ad on a scale of 1 – 10? Are there any constriants to this type of advertising?

What Every Good Marketer Knows About South Asian–Canadians

Inspired by Seth Godin’s “What Every Good Marketer Knows” I have come up with my list of What Every Good Marketer Knows about South Asian-Canadians:  

• South Asian-Canadians are the biggest visible minority in Canada at 1.26 million
• Ontario has the largest South Asians-Canadians population – 794,170 people
•  British Columbia has second largest South Asians population – 262,290 people
•  More than 80% of South Asian-Canadians live in the provinces of Ontario & British Columbia making it an easily accessible market segment
• South Asians population constitutes 25% of the visible minority group 
•  By  2017, the South Asians population will increase by 50% to 1.8 million 
• South Asians Canadians families spend 23% more on groceries than other households in Canada 
• South Asian population is younger than overall Canadians. On average, 73% are between the ages 25 – 49 years versus 46% of overall population 
• South Asian-Canadians have an estimated spending power of $12 billion and 80% of this could be targeted by focusing on Toronto and Vancouver markets

Creativity in Outdoor Advertising

 

 

Creativity by Subway in Outdoor advertising

 

This is an interesting billboard advertisement. Subway leveraged the often used and misused sex appeal creatively to attract attention and followed it with a short & direct statement. They used the advertising elements nicely - big heading, short copy, no clutter, nice layout, black letters on light background – making it easier for passersby to register the message. The big bold heading made good the absence of an image. The ad, however, looks like a tactical maneuver per se and not a part of a campaign. Still you bet the ad had a higher recall and built brand equity.

It enforces the advertising fundamentals that creativity is the king and copy matters. Please comment, what do you think of it?