This ad was developed by creative agency Euro-RSCG and printed in the Daily Telegraph, Sydney on January 21, 2009. It leverages George BUSH exit for promoting Veet – hair removal cream. It is funny, simple, timely (in fact, spot on) and simply effective. I believe it got much more exposures and a wider Reach than it has paid for. Moreover, it connects well by alluding to a popular event.
If an ad makes its readers / audience smile, I think, its a job well done!
Posted by Fazal Siddiqi 
