Creative Ad – VI

This is another nice ad I noticed lately and wanted to share with you here. It nicely uses vital creative elements to get a high ad recall value. The ad presents a fresh idea supported by a big bold visual, which increases ad’s notice-ability. It has no copy but still connects with the brand and conveys the basic idea with humor. Lastly, it leaves the reader / audience with a good taste and perhaps a smile. Bingo!

Do you know the name of the ad agency who made this ad?

How Big Is Your Carbon Footprint?

Carbon footprint is a measure of the impact of our activities on the environment and in particular on climate change. Click here to see in how many ways we impact the environment.

We are a consumptive society because of the abundance we enjoy due to advances in technology and production capabilities since mid 1900s. A vast majority of activities we undertake in our daily lives, as individuals, organizations and communities, affect our environment. As individuals, what we eat and drink in, how long we drive, how cool or warm we keep our homes, and how much recycle and waste we produce affects the environment. Up-size food servings, plastics containers, excessive transportation result in direct and indirect emission of CO2 and greenhouse effect. The higher the waste we produce, the more we pollute our seas and quicker we fill-in the land fills.

Multicultural Marketing

Last week I wrote a post for the Canadian Marketing Association. It was an attempt to highlight the significance of market segmentation and multicultural marketing for Canada. If you’d like to read the original post you can view it here;  alternatively you can find a copy below. Please feel free to share your views on the topic.

I attended the Multicultural Marketing Conference yesterday. There were some good presentations by Corporate Canada, Ad agencies and Media on the initiatives within the ambit of Multicultural Marketing. The one I liked most was by Saul Gitlin, EVP, Kang & Lee. He provided 360 degrees information on marketing to multicultural markets based on his experience of successfully working for clients in Canada and the USA. He talked about the language of comfort as the gold standard and advised considering brand maturity level with multicultural groups. For example, a well-known brand like RONA could be a new name for new immigrants.

There seems a growing interest in the multicultural marketing and it is not just because of the recent (March 9th, 2010) Stats Canada report on Projections of the diversity in Canada. The highlights of the report are as follows: