About

Fazal Siddiqi
Director Client Strategy

I work with OPAL Marketing Group and live in Ontario. We help clients generate and increase demand for their products and services and grow in new markets. We specialize in multicultural marketing. I work and write on marketing, branding, advertising and multicultural trends, opportunities & challenges. It is, however, difficult to stay oblivious of surroundings, so I would foray into economic, societal and personal issues as well. I also write on the Canadian Marketing Association’s (CMA) blog. You can read these  at www.the-cma.org

Most of the posts on this blog are about Marketing Principles, Perspectives & Practices. The objective is to add value to the people around me (my clients, friends, family, collegues and marketing students). I endeavor to do this by sharing my knowledge and opinion and by initiating a discussion on topics of significance and mutual interest.

Whenever possible, I will provide you with links, references and sources to my postings. Though, I am not responsible for the content of the sites that links to this blog. Moreover, I do not represent the opinion of OPAL Marketing Group.

There should be at least two articles/ posts each month so please check back frequently and give me your feedback. You can also provide your opinion and find out what others think in the Poll / Survey section.

Thank you in advance for reading and commenting on my posts.