Harley-Davidson: For over 100 years, Harley-Davidson has successfully targeted, satisfied perceived needs and touched the lives of its target market, that is, men and women of 40+ years. It understands its target market well. It cultivates emotional bond via innovative graphic advertising and classic conditioning through exposure to its ads, merchandising and branding. It fulfills the brand promise with consistent product quality and meets perceived needs for freedom and sense of achievement. Harley Davidson is an iconic brand with highest brand loyality from generations of customers.
Tim Hortons is a symbol of nationalism and a lifestyle brand. It has become one of the most recognized brands in the country on the basis of effective branding, brand image and brand experience. It executes effective branding via ubiquitous brand name, signage, tagline and its red color, and brand image via creative advertising and sales promotions. Above all, it offers excellent brand experience at all touch points. Tim Hortons satisfies human needs for food and enjoyment (fun) by regularly introducing new products, maintaining superior quality and offering convenience, comfort and good value for money. Read the rest of this entry »
Posted by Fazal Siddiqi 
