Media Habits & Attitude Study Among South Asian-Canadians

Are You Effectively Reaching & Connecting With Your Customers?

Find out by knowing recent insights on Media-consumption Habits & Attitude Among South Asian-Canadians:

• The Media South Asian-Canadians most-often engage with
• Popular TV and Radio Programs, Publications and Websites
• Best Times to Advertise and Print Sections to be in
• Media Ratings
• Media consumption by sub-segments; Age, Gender, Income, City, Ethnicity & Time in Canada

The study was conducted in August 2011 and includes men and women of South Asian origin, 18 years and older, residing in the GTA and the GVA.  This research helps in market and media segmentation for effectively targeting, reaching and connecting with your market. It will facilitate in achieving higher ROMI and satisfied customers / clients.

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Most South Asian-Canadians Shop at No Frills

We conducted a market research in May 2011 on Grocery Shopping Habits of South Asian-Canadians. It was done through an online survey for a CPG brand. Composition of the target groups mirrored 2006 Census data on key demographics; gender, ethnicity and place of residence.  Target respondents were Canadians of South Asian origin, age 21 and older, principal grocery shoppers, living in the GTA. 289 responses were collected.

I share few non-proprietary top-line findings and insights below.

Grocery Shopping:  57% South Asians usually buy groceries at No Frills and 36% at Food Basics, based on the responses we received for this survey. Wal-Mart is a close third at 33% and Freshco fourth at 24%. Wal-Mart improved its ranking, as only 27%  respondents mentioned that they shop for groceries at Wal-Mart in a similar survey done earlier. Please see the table for data on other grocery stores in the GTA.

Take a short survey – You may win a $100 Gift Card.

We are conducting an online survey on media preferences and usage by South Asian-Canadians. If you are a Canadian of South Asian origin, 18 years or older, living in the GTA or the GVA, please click at the link below to take part in the survey. Your opinion will help in bringing relevant product and service information to you.

http://opal.checkboxonline.com/SA%20media%20monitor.aspx

Enter code # 608.

All completed responses will be entered in a draw for $100 gift cards. Also, we would share top line findings with you, upon request.

This Survey has ended!

Take a short survey. You may win a $100 gift card

Calling Canadians of South Asian origin living in the GTA!

Please click at the survey link below to take a survey. You may win a $100 gift card. Your response would help shape products for meeting your needs.

Survey

Enter code 515

Thanks in advance.

This survey has ended !

Which cell phone service you use?

Hi Folks,

While you are here, could you please click at,  Have Your Say!, and provide your input on the poll on the cell phone service you use.

Thank you in advance and best regards,

Fazal

Results of a Survey on South Asians – Jan 2010

I conducted an online poll and survey among South Asians using email and the social media, that is, LinkedIn, this blog and Facebook. People from India, Pakistan, Bangladesh and Sri Lanka were contacted for this survey. The aim was to find out what inspires South Asians more, money or pride. The question posed was what is more important to you, Money or Pride? Please refer to the post below and the poll at http://ca.linkedin.com/in/fazalsiddiqi for details about the poll question and possible answers to choose from.