Market Research & Insights

We conducted a market research on Media Consumption, Habits & Attitudes among South Asian-Canadians in August 2011. The survey was conducted in the GTA and the GVA among men and women of South Asian origin (India, Pakistan, Bangladesh & Sri Lanka), 18 years to 60 years old who consume media.

This much-needed study will answer many questions that Marketers have about the usage of media by South Asian-Canadians. For example, what media they most-often engage with, how much time they spent with media, what times of the day are best to reach South Asian-Canadians, what content are they  interested in and how do they rate it? What is the best language to connect with?

You will find information about the above and other similar aspects of media consumption by South Asian-Canadians. Their media usage and attitudes further analyzed by age, gender, income, ethnicity, city and time in Canada. The study will offer latest market information to help in market and media segmentation for effectively targeting, reaching and connecting with your market, resulting in higher ROMI and satisfied customers / clients.

The findings of the study will be available soon. Stay tuned for more information…