Why this Blog?

Several times I have been asked the reason for starting this blog. Though I had alluded to it in the About page of this blog, I think it will be useful to provide additional perspective here.

When I started marketing integrated media (print, direct & online) for South Asian market segment, I observed that many corporate clients were deliberating on the What, Why, Where, How and When of the emerging market segment. I thought the best way to facilitate clients and add value to their marketing efforts is to share with them the information, research and analysis on the multicultural markets, advertising and other relevant topics. Hence this blog was initiated with the objective of adding value to clients by keeping them informed about latest marketing information, trends, developments and ideas.

I started by writing and posting articles & market analysis and informed clients and colleagues about it. I also forayed into personal development and motivational domains and invited friends to visit this blog. Later, encouraged by positive response, I informed more people including family and relatives. Now I notice many more visits and page views per month than the people I have informed about my blog:-)

Moving forward, I intend to keep my fingers on the pulse of the market and continue gathering, analyzing and sharing valuable information via this blog. Keep visiting MARKETINGMIRROR if you are interested in MARKETING PRINCIPLES, PERSPECTIVE & PRACTISE and make it more meaningful through your feedback, comments and thoughts.

Happy Reading!!


About Fazal Siddiqi
Fazal Siddiqi Writes on current marketing, branding, communications, diversity and socio-economic opportunities & challenges. He lives in Canada and works for OPAL Marketing Group.

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