Why this Blog?

Several times I have been asked the reason for starting this blog. Though I had alluded to it in the About page of this blog, I think it will be useful to provide additional perspective here.

When I started marketing integrated media (print, direct & online) for South Asian market segment, I observed that many corporate clients were deliberating on the What, Why, Where, How and When of the emerging market segment. I thought the best way to facilitate clients and add value to their marketing efforts is to share with them the information, research and analysis on the multicultural markets, advertising and other relevant topics. Hence this blog was initiated with the objective of adding value to clients by keeping them informed about latest marketing information, trends, developments and ideas.

I started by writing and posting articles & market analysis and informed clients and colleagues about it. I also forayed into personal development and motivational domains and invited friends to visit this blog. Later, encouraged by positive response, I informed more people including family and relatives. Now I notice many more visits and page views per month than the people I have informed about my blog:-)

Moving forward, I intend to keep my fingers on the pulse of the market and continue gathering, analyzing and sharing valuable information via this blog. Keep visiting MARKETINGMIRROR if you are interested in MARKETING PRINCIPLES, PERSPECTIVE & PRACTISE and make it more meaningful through your feedback, comments and thoughts.

Happy Reading!!

Advertisements

About Fazal Siddiqi
Fazal Siddiqi Writes on current marketing, branding, communications, diversity and socio-economic opportunities & challenges. He lives in Canada and works for OPAL Marketing Group.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: