Creative Advertising II

Creative Advertising III

Above is a creative point-of-sale ad and a possible impulse buying reminder. Life-size stickers of people were pasted on automatic sliding doors at a mall in Mumbai, India. When someone approaches the doors at the entrance, the doors move apart and it feels like the people on the door are moving away. The person enters to find the message ‘People Move Away When You Have Body Odour’.
 
Please rate the above ad on a scale of 1 – 10? Are there any constriants to this type of advertising?

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About Fazal Siddiqi
Fazal Siddiqi Writes on current marketing, branding, communications, diversity and socio-economic opportunities & challenges. He lives in Canada and works for OPAL Marketing Group.

One Response to Creative Advertising II

  1. Martin says:

    7 on a scale of 1 -7. This could be an expensive prep

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