The Game of Cricket & Canada

I resumed playing cricket in Toronto after a lapse of two years. From playing in different cities and on various pitches in Pakistan, I knew that I would have to adapt my batting technique to adjust to the new environment. What I was uncertain about was how much of an adaptation would be required. Indeed it was more than I anticipated.

Primarily, the grass on the outfield is left longer than normal on the grounds that I have played on, which stops the ball short of boundary. So one needs to either settle for singles and doubles or resort to hitting over the top of fielders to score runs quickly. Moreover, we play on mat pitches, which facilitates swing bowling more than the flat turf in India and Pakistan. This required to play late and let the ball finish its jugglery before hitting it. On the other hand, the matches start around mid day, so the bowlers are unable to take advantage of morning dew, which is common in Pakistan, as cricket is played in winter.

If playing cricket, which has universal rules and common techniques, requires new approach and adaptation, how much of a modification is required by new Canadians to successfully settle in Canada and by businesses to work with varied segments of the market. The answer is – A lot.

I have given my two cents in an earlier article “Canada Calling, Now What” on ways that could help new Canadians in settling in Canada. Here I will dwell upon the expectations from commercial organizations. Businesses need to understand nuances of major segments to satisfy their needs for mutual benefits. The onus is on businesses as well to understand and accept the differences and commonalities and create an environment in which all can contribute up to their potential. It requires understanding the ground realities and being bold enough to pursue these, whether it is to employ qualified people with “lack of Canadian experience”, work with colleagues with different background or focus on small but emerging markets. I know it is easier said than done, however, I believe this is the best way forward for greater good of our country. All stakeholders have to work together with open minds to make Canada stronger and prosperous.

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About Fazal Siddiqi
Fazal Siddiqi Writes on current marketing, branding, communications, diversity and socio-economic opportunities & challenges. He lives in Canada and works for OPAL Marketing Group.

One Response to The Game of Cricket & Canada

  1. dilruk says:

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