– a new kid on the Blogsphere

A new blogging site (Tel.on.u) has been launched for sharing views and reviews on workplace, people and other important stuff. I think Telonu has potential for becoming a powerful on-line community because it provides info-sharing platform for a vast majority of Internet users and an easiest way to learn about potential employer, boss or colleagues, new products, school and more. Its seems like a big idea from marketing gurus and it’s for free (well you knew that! its web 2.0, it has to be for free) . Check it out at and as they position it; rave, rant and rate there.

Advertising in Recession

Some advertisers tend to pull back on advertising during economic downturn. I see several advertisers are contemplating to cut down on advertising and few have already done so. This knee-jerk reaction is natural amid news of slowing economy, job losses, turmoil in auto sector and sub-par (read sub-prime) performance by the financial sector. I believe that retrenchment decisions are largely influenced by emotional and psychological stimuli from the external environment. I would digress momentarily to share a joke with you in support of the above premise. A friend, Ahad Rasheed, sent this joke and I quote with some additions.


An old man used to sell hot dogs. His eyesight was weak so he neither read newspapers nor watched TV. All he did was selling hot dogs and he sold lots of them and had a good income. Old man son graduates from a business school and joins him in business. He tells his father that economy is not doing well and he should save some cash, as Cash is King! The old man started buying fewer buns and meat, closed his shop before sunset to save on Hydro bills and consequently his sales went down. His brother retired from a government job and had seen the old man prosper by selling hot dogs. So he wanted to invest in hot dog business too. He seeks old man advice. Guess what, the old man advised; the economy is slow and hot dog sales are down. It is recession!


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