Advertising in Recession – Part II

In December last year, I wrote on effective advertising strategies for slow economic times. Recently, I found a comparison of advertising by two similar brands during the Great Depression that supports my thoughts on advertising during recession.

Please review the image below. It shows that Post was as big a cereal manufacturer and marketer as Kellogg’s in 1929. They cut back on advertising during the Great Depression of 1930s and could not sustain themselves. Kelloggs, on the other hand, maintained its advertising levels during the same period. They emerged as the brand leader in the US cereal market.

Moral of the story: Best reason to advertise in 2009 is….2010
(P.S. I am not implying to write off 2009. Just maintain or increase the adspend and you would gain market share now and when the economy recovers.)
Kellogg's vs. Post in 1929


About Fazal Siddiqi
Fazal Siddiqi Writes on current marketing, branding, communications, diversity and socio-economic opportunities & challenges. He lives in Canada and works for OPAL Marketing Group.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: