I recently attended a webinar on Designing Better Ads conducted by Susan Down, Director Marketing at the Canadian Newspaper Association. Susan inferred from extensive market research and readers’ surveys by epic advertising research organizations. She advised on what generally works and makes print ads stand out from the clutter. Many of us would be aware of the points she highlighted and may be putting some of these in practice. It was, however, useful to get an affirmation and systematic refresher. I share the information with you, as I gathered, adding my two cents’ worth on few points.
Ad Size & Color
1. Ad size matters. Full page ads are noticed 48% more than smaller ads
2. There is no difference in the visibility of ads between right hand side and left hand side page positions. If the ad is attractive, it will get noticed on any page.
3. Color ads are noticed 33% more than black & white ads. The impact of color ads has grown over the time. Susan showed a bar chart to highlight this fact. She also informed that women notice color ads more than men.
Read more of this post
Like this:
Like Loading...
Recent Comments