Not for faint-hearted

Yesterday Mr. Toyoda, the President of Toyota Motor Company, appeared in front of the US Congress committee and apologized for the road accident and other mishaps that are attributed to the defects in the brakes and gas pedals of Toyota. He assured these issues are being taken care of.

Toyota has been selling millions of cars internationally and had no publically reported quality issues that I recall of. The current issue is indeed a significant quality lapse and Toyota brand and financials would be severely hurt by the time it will recover from this mess. However, I think this is a one-off glitch in the car manufacturers’ long history of making reliable quality cars. They will overcome this issue, diffuse the ongoing media hype and would again become a key player in the global car industry.

The current recall and consequent dip in sales has compelled Toyota to come up with better sales offers and support. So this might be a good time for buying a Toyota, perhaps a Camry, or even better buy shares in Toyota company, but this advice is not for faint-hearted.

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About Fazal Siddiqi
Fazal Siddiqi Writes on current marketing, branding, communications, diversity and socio-economic opportunities & challenges. He lives in Canada and works for OPAL Marketing Group.

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