See Who Is Polluting More

Last month I wrote a post on Carbon footprint and provided a link to calculate it. The post got decent number of views, specially around the Earth Day, indicating that people are concerned about climate change or perhaps the Earth Day kindled their interest. I hope the former is true.

Later I received an email from a friend Ali Zia from Dubai. He provided me with a link to a nice website that shows birth and death rates, and Carbon di Oxide emissions for every country in the world. It is a simulation but does provide an idea about the CO2 being emitting by various countries that is a major cause for global warming.

This website has been developed by David Bleja, who is a Digital Artist and lives in Melbourne, Australia. He propagates energy conservation, runs a project called Breathing Earth and is doing a good job of it. Click here to visit the website and scroll the mouse over a country to see its population, births, deaths and CO2 emissions. The objective is to create awareness about the severity of problem due to unabated population growth and increasing carbon-di-oxide emissions. If we do not conserve the energy and natural resources the world may look like this soon…Pollution

Is this the world we want to leave for our next generations?

It is about time for all of us to walk the talk and do our bit to save the world. If we can reduce our monthly mileage, electricity consumption and waste and re-cycle more, we can do our bit. I know it’s easier said than done and it requires a change in lifestyle towards leading a simpler life, which is difficult in the world of abundance we enjoy. However, this is the only way we can sustain our blessings.

7 Steps To A Highly Effective Cimmunication Model

I wrote this post for the CMA last month under the heading, If you tell more, you sell more? The idea is to refine the advertising and communication model aligning it with new marketing. I am reproducing it below, in case you missed it earlier.

Many advertisers believe in the cliché, if you tell more, you sell more. It seems these advertisers think as they are paying for ads, they have a right to mention everything about their brand; its features, benefits, sales offer, slogan and their dog’s name. In doing so, advertisers forget the main purpose of the communication is to connect and convey the idea, not to overload the audience with information.

Gone are the days when you could sell more by telling more. Hard core push selling is being replaced with soft and pull-creating marketing and branding. We live in a cluttered world. You go to Chapters and will find hundreds of books on a topic. You Google a topic and get thousands of results. Though how many of these are relevant, is anybody’s guess. People are not hungry for information. They are satiated and have become selective information-seekers. It is critical to understand that less is new more.

Follow these seven proven steps for building an effective and successful communication model and you would be laughing all the way to the bank.

1. You are primarily selling solutions. Solution to the needs and pain points of your target market. So find out what are the needs of your customers, select one or two needs that you can serve best and provide them with better solutions for these needs. The emphasis is on providing solutions that are BETTER than your competition. Read more of this post

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