Workplace Dynamics

I wrote on Workplace Dynamics for the Canadian Marketing Association’s blog. CMAThe article presents a fresh perspective and received number of interesting comments. If you are interested in learning about workplace dynamics, click on the CMA logo to review the article.

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Retailers should do more to court ethnic consumers – a Toronto Star report

I read a report on ethnic consumers and the comments on it published by Toronto Star. The report stated the obvious, I had touched upon it earlier, Grocery stores Eye South Asian market segment, however, the comments were very interesting. Asian FoodMost of the comments were against the idea of courting ethnic consumers. Following are being quoted from these comments,

– ethnic consumers are “minority”  and should be treated like a minority. Any efforts to please them will alienate the majority

– The writer is pro-foreigner anti Canadian…

– ethnic stores – that’s the dumbest thing I have ever heard.

– retailers should not change, stop enforcing your Homeland beliefs on us…

Many comments were on a tangent to the purpose of the report. I consider it a business report written by an analyst at the CIBC, stating the ground realities. Whether to court or not to court ethnic consumer is a business decision and will remain a business decision. It is unfair to expect ethnic immigrants to instantly drop their habits, cultural, likes and dislikes upon arriving in Canada. They will assimilate in due course, as the ones who immigrated before them have. Meanwhile, ethnic consumers have unmet needs that businesses try to meet for mutual benefits. It is a simple market-driven demand and supply equation. Read more of this post

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