“Share a Coke” campaign – a must-watch

An excellent interactive marketing campaign by non other than Coca Cola using cross-channel, experiential and social marketing to get up and close with customers. Check it out here.

Enjoy the campaign and let us know what do you think by commenting here.

P.S. Though I like the Coke marketing idea and its execution, I am not trying to promote drinking Coke or any carbonated drinks. 

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