Media Habits of South Asian-Canadians

OPAL conducted a market research on media consumption of South Asian-Canadians last year. The data was collected online in the Greater TorontoSouth Asian Media study and Vancouver areas. Television, Radio, Print and digital media were studied. Report metrics includes media consumption by age, gender, city, time in Canada, household income and education.  The research was shared with our clients and purchased by other marketing companies.

We plan to share major findings of this study here through a series of blog posts. So stay tuned and visit us regularly to know media consumption habits of the South Asian market segment.

Cheers,

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About Fazal Siddiqi
Fazal Siddiqi Writes on current marketing, branding, communications, diversity and socio-economic opportunities & challenges. He lives in Canada and works for OPAL Marketing Group.

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