Be Relevant

I had the pleasure of listening to Alfredo Tan, Group Director of Marketing Solutions at Facebook during a conference on Innovation in Marketing. He shared that 3.5 billion stories are posted on the newsfeed every day. Facebook says that there is 40 to 150 times more engagement on the newsfeed than on companies brand FB page.

With billions of stories on newsfeed every day, how do you make your post stand out? The answer is simple – make it relevant. Start with light weight interaction; always ask yourself “Why do I care” and “Why should I share” as this is exactly what is going through your readers mind.

Canada is a wired nation, with the social network user expected to reach over 18 M by 2014 (source – Comscore April 2010) and Facebook being the number 1, with 63 % share of visits (source – marketers and brands have to be innovative in their engagement approach with their customers on Facebook. Above is one of the simple ways you can try to stand out and stick.

Tell me what you think.


About Fazal Siddiqi
Fazal Siddiqi Writes on current marketing, branding, communications, diversity and socio-economic opportunities & challenges. He lives in Canada and works for OPAL Marketing Group.

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