Watch our new TV Commercial

Watch our new TV commercial made for Audi of Mississauga. Let us know what do you think by providing your comments here.






Interesting OOH Advertisement

VW comes up with another creative outdoor  ad 🙂Image

An Engaging Ad

A nice ad, great use of out of home advertising.

all u can eat

My Popular Marketing & Business Articles

So far I have written more than 80 articles and posts on this and the CMA blog. A visitor to this blog asked which ones were the most visited / viewed. Following are the top five articles by number of visits. Click on the titles to read and do let me know what do you think about the ideas discussed in these articles by providing your comments here.

Happy Reading and cheers,

Media Habits & Attitude Study Among South Asian-Canadians

Are You Effectively Reaching & Connecting With Your Customers?

Find out by knowing recent insights on Media-consumption Habits & Attitude Among South Asian-Canadians:

  • The Media South Asian-Canadians most-often engage with
  • Popular TV and Radio Programs, Publications and Websites
  • Best Times to Advertise and Print Sections to be in
  • Media Ratings
  • Media consumption by sub-segments; Age, Gender, Income, City, Ethnicity & Time in Canada

The study was conducted in August 2011 and includes men and women of South Asian origin, 18 years and older, residing in the GTA and the GVA.  This research helps in market and media segmentation for effectively targeting, reaching and connecting with your market. It will facilitate in achieving higher ROMI and satisfied customers / clients.

Please click here to visit us Read more of this post

Is Call-to-Action Required?

Call-to-Action phrases like call today, visit us for discounts, or click to learn more are commonly used in advertising to encourage audience to act and buy products or services. How effective are these catchphrases? I haven’t seen a research that supports or discounts call to action verbs but I believe it has been overplayed.

Why would you tell customers to call, visit, click or do this or that? Nobody wants to be taught or spoken at. We live in knowledge economy. People realize their needs and wants and can look for it (thin market concept). Providing information through gentle and frequent reminders about benefits of your offer is more effective than hard sell. I think subtle messages that connect emotionally with the target market do a better job in increasing brand awareness and sales.

Do you think that Call-to-action has diminishing utility in knowledge economy? Please comment and let me know.

Creative Ad VIII


Olympus Zoom

Another creative that I like – attention grabbing big and sharp image, no text, funny, easily adaptable to different media formats; digital, print, outdoor. The ad reinforces the brand and communicates the message well.  The only element that I find missing in it is a web address, at the right corner in small font, for the convenience of the potential customers.

P.S. If anyone wants to learn more about Olympus zoom features, why to put them through additional step to google it? Why not direct them to a place where they can find about the product and its features / benefits?

Let me know what do you think by providing your comments here – Thank you.

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