Creative Audi Ad

 

I found this ad highly creative and nicely-done in communicating the brand message for superior road grip and manoeuvrability. A great way to convey legendary quattro technology by drawing a parallel with firm grip.

Audi quattro effect

 

What do you think.? Let us know by commenting here.

 

Advertisements

An Engaging Ad

A nice ad, great use of out of home advertising.

all u can eat

Creative Ad-VII

Bengay ad

Another good  ad with all visual, color and minimal copy. As they say, a picture is worth a thousand words.

It’s a simple creative with a touch of humor. The visual aptly conveys the message that you get immediate relief from pain with Bengay, like having a new leg! The tagline should have been bigger to be legible in smaller versions / reprinting of this ad.

Overall, kudos to Bengay and their ad agency, JWT, Shanghai.

Designing Better Ads – Stop Readers In Their Tracks

I recently attended a webinar on Designing Better Ads conducted by Susan Down, Director Marketing at the Canadian Newspaper Association. Susan inferred from extensive market research and readers’ surveys by epic advertising research organizations. She advised on what generally works and makes print ads stand out from the clutter. Many of us would be aware of the points she highlighted and may be putting some of these in practice. It was, however, useful to get an affirmation and systematic refresher. I share the information with you, as I gathered, adding my two cents’ worth on few points.

Ad Size & Color
1. Ad size matters. Full page ads are noticed 48% more than smaller ads
2. There is no difference in the visibility of ads between right hand side and left hand side page positions. If the ad is attractive, it will get noticed on any page.
3. Color ads are noticed 33% more than black & white ads. The impact of color ads has grown over the time. Susan showed a bar chart to highlight this fact. She also informed that women notice color ads more than men.
Read more of this post

Creative advertising IV

Life size images were stuck on glass doors at shops, airports in South Africa for the advertisement of glass and window cleaner I.C.U. The expression on the face is priceless.

Creative Advertising III

This is another creative advertising initiative. It was created in Vancouver during the National Non-Smoking Week. The car was placed at the Vancouver Art Gallery and the message reads ‘Death from car accidents: 370, Death from smoking-related causes: 6,027, Quit now before it kills you.’

The visual presentation is relevant and accentuates the clear and short caption. Visual and message convey that smoking kills and draw a comparison to establish severity of problem.

Creative Advertising II

Creative Advertising III

Above is a creative point-of-sale ad and a possible impulse buying reminder. Life-size stickers of people were pasted on automatic sliding doors at a mall in Mumbai, India. When someone approaches the doors at the entrance, the doors move apart and it feels like the people on the door are moving away. The person enters to find the message ‘People Move Away When You Have Body Odour’.
 
Please rate the above ad on a scale of 1 – 10? Are there any constriants to this type of advertising?

%d bloggers like this: