Interesting OOH Advertisement

VW comes up with another creative outdoor ¬†ad ūüôāImage

An Engaging Ad

A nice ad, great use of out of home advertising.

all u can eat

Creative advertising IV

Life size images were stuck on glass doors at shops, airports in South Africa for the advertisement of glass and window cleaner I.C.U. The expression on the face is priceless.

Creative Advertising II

Creative Advertising III

Above is a¬†creative point-of-sale ad and a possible¬†impulse buying reminder. Life-size stickers of people were¬†pasted on automatic sliding doors at a mall in¬†Mumbai, India. When someone approaches the doors at the entrance,¬†the doors¬†move apart and it feels like the people on the door are moving away. The person enters to find the message ‚ÄėPeople Move Away When You Have Body Odour‚Äô.
 
Please rate the above ad on a scale of 1 Р10? Are there any constriants to this type of advertising?

Creativity in Outdoor Advertising

 

 

Creativity by Subway in Outdoor advertising

Creativity by Subway in Outdoor advertising

 

This is an¬†interesting billboard advertisement. Subway leveraged the often used and misused sex appeal creatively to attract attention and followed it¬†with a¬†short & direct statement. They used¬†the advertising elements nicely –¬†big heading, short copy, no clutter, nice layout, black letters on light background – making it easier for¬†passersby to¬†register the message. The big bold heading¬†made good the absence of an image. The ad, however, looks like a tactical¬†maneuver per se¬†and not a part of a campaign.¬†Still you bet the ad¬†had a higher recall and¬†built brand equity.

It enforces the advertising fundamentals that creativity is the king and copy matters. Please comment, what do you think of it?

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