My Favourite Brands

 Harley-Davidson: For over 100 years, Harley-Davidson has successfully targeted, satisfied perceived needs and touched the lives of its target market, that is, men and women of 40+ years. It understands its target market well. It cultivates emotional bond via innovative graphic advertising and classic conditioning through exposure to its ads, merchandising and branding. It fulfills the brand promise with consistent product quality and meets perceived needs for freedom and sense of achievement. Harley Davidson is an iconic brand with highest brand loyality from generations of customers.

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