Watch our new TV Commercial

Watch our new TV commercial made for Audi of Mississauga. Let us know what do you think by providing your comments here.





Creative Audi Ad


I found this ad highly creative and nicely-done in communicating the brand message for superior road grip and manoeuvrability. A great way to convey legendary quattro technology by drawing a parallel with firm grip.

Audi quattro effect


What do you think.? Let us know by commenting here.


Quotable Quote

Believe you can and you’re halfway there – T. Roosevelt

Interesting OOH Advertisement

VW comes up with another creative outdoor  ad 🙂Image

Best Desi Food – for the joy of cooking & dining out!

Our client, Best Desi Food, is a great on-line destination for foodies. Visit it for easy-to-make recipes from South Asia and around the world and information on popular restaurants in your area.Best Desi Food

Rave or rant about your dining experience in the Reviews section. Let others know.

Get discounts and promotional offers for dining-out in your favourite restaurants.

Bon appétit!

Click here.

An Engaging Ad

A nice ad, great use of out of home advertising.

all u can eat

Happy 2014

New Year only


Audi TVC – 15 sec from OPAL Marketing Group on Vimeo.

Check out this 15 second TVC for Audi of Mississauga. Please provide your feedback.

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Be Relevant

I had the pleasure of listening to Alfredo Tan, Group Director of Marketing Solutions at Facebook during a conference on Innovation in Marketing. He shared that 3.5 billion stories are posted on the newsfeed every day. Facebook says that there is 40 to 150 times more engagement on the newsfeed than on companies brand FB page.

With billions of stories on newsfeed every day, how do you make your post stand out? The answer is simple – make it relevant. Start with light weight interaction; always ask yourself “Why do I care” and “Why should I share” as this is exactly what is going through your readers mind.

Canada is a wired nation, with the social network user expected to reach over 18 M by 2014 (source – Comscore April 2010) and Facebook being the number 1, with 63 % share of visits (source – marketers and brands have to be innovative in their engagement approach with their customers on Facebook. Above is one of the simple ways you can try to stand out and stick.

Tell me what you think.


Media Consumption Habits of South Asian-Canadians – Part II

Media consumed by South Asians living in Greater Toronto & Vancouver areas.


Media Consumption Among Canadians of South Asian Origin – Part I

OPAL researched media consumption of South Asian-Canadians. The data was collected online in the Greater TorontoSouth Asian Media study and Vancouver areas. Television, Radio, Print and digital media were studied. Media consumption by age, gender, city, time in Canada, HH income and education were reported.

We are sharing top-line insights of this study via a series of blog posts here. So stay tuned and visit us regularly.

  • Internet and TV are the most widely consumed media, as 91% South Asians (SA) use Internet & 89% watch TV at least a few hours in a week.
  • 75% South Asians read newspapers / magazines and 63% listen to the radio. However, engagement, time spent with these two media, is low.
  • South Asians engage more with new media, as 70% use Internet for more than six hours a week, including 25% SA, who use for more than twenty hours a week.
  • TV viewership is similar among SA in the Greater Vancouver Area (GVA) at 91% & the Greater Toronto Area (GTA) at 89%. Though TV engagement (time spent watching TV) is higher in the GVA.
  • Radio listenership & Newspaper readership are higher in the GTA versus the GVA, as 64% SA in the GTA listen to radio versus 54% in the GVA and 77% read newspapers versus 70% in the GVA.

  • Internet usage is also reported higher in the GTA, as nearly one out of four SA use Internet for more than 20 hours a week in the GTA versus one out of five in the GVA.
  • TV watching “Most-often watched TV channel” is largely fragmented with no channel scoring more than 10%
  • About half of the SA listen to both English and in-language radio programs

Please comment and let me know if the above insights are in line with your observations or findings, thanks.

The Impact of Digital Marketing

Digital Marketing has made John Wannamaker’s famous quote, “I know half of my advertising budget is wasted – I just don’t know which half”, redundant.

Do you agree or disagree? Please comment and let us know.


Volkswagen Jetta

Happy New Year


Wishing you and your loved ones a happy and prosperous 2013 and beyond.

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