Watch our new TV Commercial

Watch our new TV commercial made for Audi of Mississauga. Let us know what do you think by providing your comments here.






Creative Audi Ad


I found this ad highly creative and nicely-done in communicating the brand message for superior road grip and manoeuvrability. A great way to convey legendary quattro technology by drawing a parallel with firm grip.

Audi quattro effect


What do you think.? Let us know by commenting here.


Samira of OPAL Marketing Group wins Lux Style Award 2012

Samira Fazal, Creative Director at OPAL Marketing Group, wins the Lux Style Award 2012 for best TVImage writer. Samira has written popular drama serials and shows for several TV channels in Pakistan. She also writes advertisement copy. Her work in two drama serials “Mera Naseeb” (My destiny), and “Mera Sain” (My Lord) was nominated for best TV writer this year. “Mera Naseeb” won her the prestigious award.

The Lux Style Awards is a premier award show event held annually in Pakistan since 2002. The awards celebrate “style” in the Pakistani entertainment industry and honour the best talents in filmtelevisionmusic, and fashion. The Lux Style Awards have been dubbed “Pakistan’s Oscars”.

Samira lives in Toronto and has worked on many successful ad campaigns for OPAL

“Share a Coke” campaign – a must-watch

An excellent interactive marketing campaign by non other than Coca Cola using cross-channel, experiential and social marketing to get up and close with customers. Check it out here.

Enjoy the campaign and let us know what do you think by commenting here.

P.S. Though I like the Coke marketing idea and its execution, I am not trying to promote drinking Coke or any carbonated drinks. 

Super Bowl 2012 Commercials

Many of us watch Super Bowl more for the commercials than the game per se, especially if the teams are not one of our favorites. If you missed out or want to watch the whole line up of Super Bowl 2012 commercials, click at the link below and enjoy.


Which ones are your pick of the commercials?

My Popular Marketing & Business Articles

So far I have written more than 80 articles and posts on this and the CMA blog. A visitor to this blog asked which ones were the most visited / viewed. Following are the top five articles by number of visits. Click on the titles to read and do let me know what do you think about the ideas discussed in these articles by providing your comments here.

Happy Reading and cheers,

Take a short survey – You may win a $100 Gift Card.

We are conducting an online survey on media preferences and usage by South Asian-Canadians. If you are a Canadian of South Asian origin, 18 years or older, living in the GTA or the GVA, please click at the link below to take part in the survey. Your opinion will help in bringing relevant product and service information to you.

Enter code # 608.

All completed responses will be entered in a draw for $100 gift cards. Also, we would share top line findings with you, upon request.

This Survey has ended!

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