Canadian Muslims – Another market segment to grow with (via Marketing Mirror)

Market segmentation is the foundation for developing sound marketing strategies and successfully implementing marketing programs. It is especially vital for marketing in Canada that thrives on diversity, mosaic and multiculturalism. Anecdotally, immigrant groups in Canada retain their identity and likes & dislikes longer than in other countries, like the USA and Australia.  South Asians, East Asians and Afro-Canadians are some of the discrete … Read More

via Marketing Mirror

The Joy of Giving

We conduct online market research and give out gift cards to respondents through draws. Usually, we inform the winners first and then mail out the gift cards by registered post.

During one of the research projects, we thought to have a close look on how people actually feel to receive gifts, when there is much of a mistrust due to false intimations for winning lotteries, tours, gifts etc. Thus we asked a lucky winner of a recent survey, if the gift