The AMA Roundtable on the Emerging Ethnic Markets in Canada

It was good to see a full-house in the AMA round-table discussion on The Emerging Ethnic Markets in Canada: The Pioneers of Multicultural Marketing held in Toronto last week. It highlighted the interest in the multicultural and new-Canadians markets.

The panellists for the discussion were from the CPG, Market Research, Telecommunications and Banking sectors. Panellists shared their multicultural marketing approach that differed from each other based on the industry / category they represent. Rubicon Foods primarily focuses on other drivers than ethnicity to expand in Canadian market. Rogers caters to all major ethnic segments with cable TV as TV watching differs across cultures. The RBC engages new-Canadians and also promotes multiculturalism within for continued customer satisfaction and engagement.

There was also discussion on how marketers are still trying to get the multicultural marketing on the map. I think “multicultural marketing not on the map” is an effect and feel that it would be useful discussing the cause to this effect. Why the multicultural marketing has not received the recognition yet? Is it because,

My Popular Marketing & Business Articles

So far I have written more than 80 articles and posts on this and the CMA blog. A visitor to this blog asked which ones were the most visited / viewed. Following are the top five articles by number of visits. Click on the titles to read and do let me know what do you think about the ideas discussed in these articles by providing your comments here.

• Putting Multicultural Marketing On The Fast Track
• Highly Effective Communication Model
• SACHIN- A market to grow with
• Workplace Dynamics
• Designing Better Ads

Happy Reading and cheers,

Thank You & Happy New Year

Thank you for visiting and re-visiting this blog.

Happy New Year

The number of visits were much more last year compared to 2010, though due to my preoccupation with a new business venture, I wrote fewer articles and posts in 2011. I will recap with the top five posts on this blog next. So stay tuned.

Thanks, once again, and do keep coming back and provide with your viewpoint on the topics discussed here by commenting on the posts.

Wishing you and your loved ones the best of health, happiness and prosperity in 2012.