Media Consumption Habits of South Asian-Canadians – Part II

Media consumed by South Asians living in Greater Toronto & Vancouver areas.

Media-Usage-1Media-Usage-2

Marketing for Financial Services

I have been invited to speak in a conference on Marketing for Financial Services by The Canadian Institute. The conference is being held on November 29th and 30th, 2012 at One King West Hotel, Toronto. The Canadian Institute operates as a think tank, monitoring trends and developments in all major industry sectors with a view to providing information on the leading edge.

I will speak on Integrated Marketing for Ethnic Markets and will use research and case studies to present effective ways for reaching and connecting with target markets. Check out the details on the conference, fees and registration by clicking here or at the link below for the information brochure.

Marketing for Financial Services

Register for this epic event to raise your game in the highly competitive financial services market. See you there.

The AMA Roundtable on the Emerging Ethnic Markets in Canada

It was good to see a full-house in the AMA round-table discussion on The Emerging Ethnic Markets in Canada: The Pioneers of Multicultural Marketing held in Toronto last week. It highlighted the interest in the multicultural and new-Canadians markets.

The panellists for the discussion were from the CPG, Market Research, Telecommunications and Banking sectors. Panellists shared their multicultural marketing approach that differed from each other based on the industry / category they represent. Rubicon Foods primarily focuses on other drivers than ethnicity to expand in Canadian market. Rogers caters to all major ethnic segments with cable TV as TV watching differs across cultures. The RBC engages new-Canadians and also promotes multiculturalism within for continued customer satisfaction and engagement.

There was also discussion on how marketers are still trying to get the multicultural marketing on the map. I think “multicultural marketing not on the map” is an effect and feel that it would be useful discussing the cause to this effect. Why the multicultural marketing has not received the recognition yet? Is it because, Read more of this post

My Popular Marketing & Business Articles

So far I have written more than 80 articles and posts on this and the CMA blog. A visitor to this blog asked which ones were the most visited / viewed. Following are the top five articles by number of visits. Click on the titles to read and do let me know what do you think about the ideas discussed in these articles by providing your comments here.

Happy Reading and cheers,

Thank You & Happy New Year

Thank you for visiting and re-visiting this blog.

Happy New Year

The number of visits were much more last year compared to 2010, though due to my preoccupation with a new business venture, I wrote fewer articles and posts in 2011. I will recap with the top five posts on this blog next. So stay tuned.

Thanks, once again, and do keep coming back and provide with your viewpoint on the topics discussed here by commenting on the posts.

Wishing you and your loved ones the best of health, happiness and prosperity in 2012.

Fourth Anniversary of Marketing Mirror

Last month marked completion of four years for the Marketing Mirror. It also marked four years of self-expression and my two-cents’ worth on an area that I like to add value via big ideas and better practices. During this period I wrote 72 posts and articles for this blog (contributed few for the CMA blog and other publications as well) and received 122 comments. Several readers subscribed to Marketing Mirror during last few months.

Hats off to you, who visit this blog and provide comments on my articles. Imagine if you wouldn’t have provided comments and feedback, would I still be writing? Perhaps I would be :), but surely I would not be one happy camper. Read more of this post

Media Habits & Attitude Study Among South Asian-Canadians

Are You Effectively Reaching & Connecting With Your Customers?

Find out by knowing recent insights on Media-consumption Habits & Attitude Among South Asian-Canadians:

  • The Media South Asian-Canadians most-often engage with
  • Popular TV and Radio Programs, Publications and Websites
  • Best Times to Advertise and Print Sections to be in
  • Media Ratings
  • Media consumption by sub-segments; Age, Gender, Income, City, Ethnicity & Time in Canada

The study was conducted in August 2011 and includes men and women of South Asian origin, 18 years and older, residing in the GTA and the GVA.  This research helps in market and media segmentation for effectively targeting, reaching and connecting with your market. It will facilitate in achieving higher ROMI and satisfied customers / clients.

Please click here to visit us Read more of this post

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