Watch our new TV Commercial
July 5, 2014 6 Comments
Watch our new TV commercial made for Audi of Mississauga. Let us know what do you think by providing your comments here.
Enjoy!
http://http://vimeo.com/99617009
Reflection on Marketing Principles, Perspectives & Practices
July 5, 2014 6 Comments
Watch our new TV commercial made for Audi of Mississauga. Let us know what do you think by providing your comments here.
Enjoy!
http://http://vimeo.com/99617009
March 4, 2014 1 Comment
February 19, 2014 1 Comment
Our client, Best Desi Food, is a great on-line destination for foodies. Visit it for easy-to-make recipes from South Asia and around the world and information on popular restaurants in your area.
Rave or rant about your dining experience in the Reviews section. Let others know.
Get discounts and promotional offers for dining-out in your favourite restaurants.
Bon appétit!
August 12, 2013 1 Comment
Audi TVC – 15 sec from OPAL Marketing Group on Vimeo.
Check out this 15 second TVC for Audi of Mississauga. Please provide your feedback.
July 24, 2013 Enter your password to view comments.
May 3, 2013 24 Comments
I had the pleasure of listening to Alfredo Tan, Group Director of Marketing Solutions at Facebook during a conference on Innovation in Marketing. He shared that 3.5 billion stories are posted on the newsfeed every day. Facebook says that there is 40 to 150 times more engagement on the newsfeed than on companies brand FB page.
With billions of stories on newsfeed every day, how do you make your post stand out? The answer is simple – make it relevant. Start with light weight interaction; always ask yourself “Why do I care” and “Why should I share” as this is exactly what is going through your readers mind.
Canada is a wired nation, with the social network user expected to reach over 18 M by 2014 (source – Comscore April 2010) and Facebook being the number 1, with 63 % share of visits (source – marketingcharts.com) marketers and brands have to be innovative in their engagement approach with their customers on Facebook. Above is one of the simple ways you can try to stand out and stick.
Tell me what you think.
Anupam
March 2, 2013 Leave a comment
Media consumed by South Asians living in Greater Toronto & Vancouver areas.
February 10, 2013 Leave a comment
OPAL researched media consumption of South Asian-Canadians. The data was collected online in the Greater Toronto and Vancouver areas. Television, Radio, Print and digital media were studied. Media consumption by age, gender, city, time in Canada, HH income and education were reported.
We are sharing top-line insights of this study via a series of blog posts here. So stay tuned and visit us regularly.
Radio listenership & Newspaper readership are higher in the GTA versus the GVA, as 64% SA in the GTA listen to radio versus 54% in the GVA and 77% read newspapers versus 70% in the GVA.
About half of the SA listen to both English and in-language radio programs
Please comment and let me know if the above insights are in line with your observations or findings, thanks.
January 27, 2013 Leave a comment
Digital Marketing has made John Wannamaker’s famous quote, “I know half of my advertising budget is wasted – I just don’t know which half”, redundant.
Do you agree or disagree? Please comment and let us know.
December 31, 2012 Leave a comment
Wishing you and your loved ones a happy and prosperous 2013 and beyond.
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