Be Relevant

I had the pleasure of listening to Alfredo Tan, Group Director of Marketing Solutions at Facebook during a conference on Innovation in Marketing. He shared that 3.5 billion stories are posted on the newsfeed every day. Facebook says that there is 40 to 150 times more engagement on the newsfeed than on companies brand FB page.

With billions of stories on newsfeed every day, how do you make your post stand out? The answer is simple – make it relevant. Start with light weight interaction; always ask yourself “Why do I care” and “Why should I share” as this is exactly what is going through your readers mind.

Canada is a wired nation, with the social network user expected to reach over 18 M by 2014 (source – Comscore April 2010) and Facebook being the number 1, with 63 % share of visits (source – marketingcharts.com) marketers and brands have to be innovative in their engagement approach with their customers on Facebook. Above is one of the simple ways you can try to stand out and stick.

Tell me what you think.

Anupam

Media Consumption Habits of South Asian-Canadians – Part II

Media consumed by South Asians living in Greater Toronto & Vancouver areas.

Media Consumption Among Canadians of South Asian Origin – Part I

OPAL researched media consumption of South Asian-Canadians. The data was collected online in the Greater Toronto and Vancouver areas. Television, Radio, Print and digital media were studied. Media consumption by age, gender, city, time in Canada, HH income and education were reported.

We are sharing top-line insights of this study via a series of blog posts here. So stay tuned and visit us regularly.

• Internet and TV are the most widely consumed media, as 91% South Asians (SA) use Internet & 89% watch TV at least a few hours in a week.
• 75% South Asians read newspapers / magazines and 63% listen to the radio. However, engagement, time spent with these two media, is low.
• South Asians engage more with new media, as 70% use Internet for more than six hours a week, including 25% SA, who use for more than twenty hours a week.
• TV viewership is similar among SA in the Greater Vancouver Area (GVA) at 91% & the Greater Toronto Area (GTA) at 89%. Though TV engagement (time spent watching TV) is higher in the GVA.

• Radio listenership & Newspaper readership are higher in the GTA versus the GVA, as 64% SA in the GTA listen to radio versus 54% in the GVA and 77% read newspapers versus 70% in the GVA.

• Internet usage is also reported higher in the GTA, as nearly one out of four SA use Internet for more than 20 hours a week in the GTA versus one out of five in the GVA.
• TV watching “Most-often watched TV channel” is largely fragmented with no channel scoring more than 10%

• About half of the SA listen to both English and in-language radio programs

Please comment and let me know if the above insights are in line with your observations or findings, thanks.

The Impact of Digital Marketing

Digital Marketing has made John Wannamaker’s famous quote, “I know half of my advertising budget is wasted – I just don’t know which half”, redundant.

Do you agree or disagree? Please comment and let us know.

Poll

Happy New Year

Wishing you and your loved ones a happy and prosperous 2013 and beyond.

Media Habits of South Asian-Canadians

OPAL conducted a market research on media consumption of South Asian-Canadians last year. The data was collected online in the Greater Toronto and Vancouver areas. Television, Radio, Print and digital media were studied. Report metrics includes media consumption by age, gender, city, time in Canada, household income and education.  The research was shared with our clients and purchased by other marketing companies.

We plan to share major findings of this study here through a series of blog posts. So stay tuned and visit us regularly to know media consumption habits of the South Asian market segment.

Cheers,