August 12, 2013 Leave a comment
Check out this 15 second TVC for Audi of Mississauga. Please provide your feedback.
Reflection on Marketing Principles, Perspectives & Practices
July 24, 2013 Enter your password to view comments.
May 3, 2013 6 Comments
I had the pleasure of listening to Alfredo Tan, Group Director of Marketing Solutions at Facebook during a conference on Innovation in Marketing. He shared that 3.5 billion stories are posted on the newsfeed every day. Facebook says that there is 40 to 150 times more engagement on the newsfeed than on companies brand FB page.
With billions of stories on newsfeed every day, how do you make your post stand out? The answer is simple – make it relevant. Start with light weight interaction; always ask yourself “Why do I care” and “Why should I share” as this is exactly what is going through your readers mind.
Canada is a wired nation, with the social network user expected to reach over 18 M by 2014 (source – Comscore April 2010) and Facebook being the number 1, with 63 % share of visits (source – marketingcharts.com) marketers and brands have to be innovative in their engagement approach with their customers on Facebook. Above is one of the simple ways you can try to stand out and stick.
Tell me what you think.
March 2, 2013 Leave a comment
Media consumed by South Asians living in Greater Toronto & Vancouver areas.
February 10, 2013 Leave a comment
OPAL researched media consumption of South Asian-Canadians. The data was collected online in the Greater Toronto and Vancouver areas. Television, Radio, Print and digital media were studied. Media consumption by age, gender, city, time in Canada, HH income and education were reported.
We are sharing top-line insights of this study via a series of blog posts here. So stay tuned and visit us regularly.
Radio listenership & Newspaper readership are higher in the GTA versus the GVA, as 64% SA in the GTA listen to radio versus 54% in the GVA and 77% read newspapers versus 70% in the GVA.
About half of the SA listen to both English and in-language radio programs
Please comment and let me know if the above insights are in line with your observations or findings, thanks.